GROW YOUR CONTRACTING BUSINESS
Providing services to apply Everbrite Coatings is a great add-on to an existing business, or as a sole business idea. The ideas to grow your Everbrite Coatings Application Customers are endless.
We’ve got some instant ways to look for customers,
as well as other ideas to grow your business.
You can grow your business by using Everbrite Coatings,
which have 30 years of proven results!
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21 Instant Methods to sell COATING SERVICES
1
Double-Dipping Method
If you’re a General Contractor, you really should also be pursuing jobs as a Subcontractor. The best part about being a GC/Subcontractor is that you have a long list of Subcontractors to perform the work for you. You can hire labor at a discounted rate, labor only, and just manage materials and overall management of projects.
We recommend you pursue each project as a GC, find out who is bidding, and then use the Architect as a resource to find out who your competition is. You won’t always get an opportunity as a GC though, and that’s why your backup plan is to bid that same job as a Subcontractor to the bidding GCs.
It’s a great strategy to complement your current income, but if you want to have more steady work, this is definitely the way to go.
Create a separate business entity with a different name and also bid as a Subcontractor. You can pick a few specialties you know well and stick with those. Most Generals don’t like to hire a company to do too many trades because that leads to lower quality at the end. Become a coatings specialist!
2
Sign up for Commercial Lead Generation Services
If you’re in commercial construction as a general contractor or subcontractor, commercial lead generation services are the best way to start and get connected with clients who need contractors, and projects who are currently out for bid.
Check out:
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The Blue Book – thebluebook.com
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iSqFt – isqft.com
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Building Connected – buildingconnected.com
If you’re on a budget, building connected is free, and the other two have a free trial you can sign up for. They’ll send you a few leads per week for free.
3
Use Residential Lead Generation Services
Home Advisor is a great service for Residential Contractors. They have superb marketing to get homeowner leads and then provide those leads to contractors. You only pay per lead. You’ll pay the annual membership which is about $200 per year, and each lead is between $40 and $90 depending on how many contractors also get that same lead.
Pro Tip – Call their customer service and only ask for the zip codes with higher value homes. These homeowners prefer value or price. You’ll be able to charge a bit higher. You can find the home values at Zillow.com.
4
Sign up for Government Construction
The Government is always building! Sign up to be a government contractor. You can sign up with your city, county, state, and federal. Go to these sites and register to get bid invitations:
USA.Gov – https://www.usa.gov/become-government-contractor
BidNet – https://www.bidnet.com
GSA – https://vsc.gsa.gov/RA/toolBox.cfm
Fed Biz Opps – https://www.fbo.gov
5
Build a Master List of Potential Contacts
Make a list of viable clients and destinations. Create a schedule to visit 5-10 potential clients per week. Making time to meet clients is going to boost the speed you’ll start securing jobs. It’s all about relationship building.
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How to find leads to visit
Fire up your web browser and head over to maps.google.com.
Search for your type of client. Type the following into the search bar:
“Type of client” + in city
“Type of client” + zip code
“Type of client” + near me
Examples: Developers in Miami, Commercial Realtors 33196, Property Managers near me
6
Contact Developers
& Architects
Get connected with Developers. Developers are the financial planners and risk-takers of projects. If you’re a General Contractor, these guys are always looking for quality contractors to build their projects. Developers also like to hire Subcontractors directly often.
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Architects are one of the best contacts a GC can have. Architects are the “Gatekeepers” for projects. They are the first point of contact an Owner or Developer has for their project. Once they finish the plans, the next question is:
“Do you know any good General Contractors?”
7
Contact General Contractors & Realtors
If you’re a Subcontractor, your very best source for projects will come from your local General Contractors. They are doing plenty of work in your city so getting a few repeat GCs as clients can really grow your bottom line.
Realtors are the FIRST contact an Owner has when buying or leasing a property. Most new Residential Owners will do some sort of remodel. In Commercial, almost every Real Estate transaction will be followed by a construction project. Offer them a finders fee if it leads to a job.
8
Visit Interior Designers
Interior Designers hire GCs and Subcontractors. They usually perform designs for higher-end projects which means higher-end profit margins!
They also have a lot of clients so if you can get in their good graces, they’ll send you projects. Designers always want their surfaces to look their best. Everbrite Coatings is a perfect touch for their jobs.
9
Call on Property Managers
Property managers are great because they usually represent the landlord. They manage rents, but also repairs, remodels, and even new construction.
Property managers often manage tens, if not hundreds of properties. They usually like to use the same contractors. And these guys will definitely send you projects consistently. Remember to offer a finder’s fee.
10
Contact Mortgage Brokers
When an owner is going to get financing for their new property, mortgage loan officers are one of the most important people in their transaction. If you can build a few solid broker relationships, you’ll get a steady stream of potential projects.
11
Contact Offices on
Active Construction Sites
Active construction projects are great to get in contact with the architects, developers, owners, and general contractors that are actually winning jobs and doing work. Look for banner signs on the fences of construction projects, or even stop by and ask for the project managers information so you can contact them directly.
12
Visit Construction Management Firms
When planning a bigger project, owners often hire a construction manager that will be responsible for the overall project, and this construction manager usually breaks up the project into smaller pieces and hires general contractors and subcontractors. If you are interested in building big projects, this is a great type of client to pursue.
13
Call on Owners Representative Firms
Often times owners hire an owner representation firm that is involved with the project from the very beginning before the architect is even selected. The owner rep is involved with the project all the way through the owners move-in. Owner reps often are involved with higher profile type projects or projects with owners that are willing to spend money on quality and not so concerned with price when compared to other projects.
14
Contact Mall
Leasing Offices
Go visit the leasing office for every single local mall and ask how to become a preferred contractor. Malls are constantly turning over retail spaces and there is always construction going on. Sometimes the new tenants don’t know any contractors and a contact in a leasing office can win you a steady stream of retail jobs.
15
Contact Universities
& Colleges
Universities and colleges are probably one of the most active when it comes to construction. Because education is such a profitable business, you are probably seeing new buildings going up in your local universities all the time. These guys are willing to pay top dollar for quality contractors, and they have a preferred contractors list. Find out who is in charge of construction for the University, and ask what the requirements are to work for them.
16
Visit Hospitals
Large hospitals are also constantly doing renovations or adding new buildings. Hospitals are often publicly funded and require prevailing wage rates which means higher contract amounts. It’s just tough to become an approved contractor, but once you’re in, you’re almost guaranteed jobs. Check what their requirements and experience is. There are also ACHA requirements so make sure you’re familiar with those.
17
Call on Apartment Complexes
Apartment complexes are often managed by large property management firms or regular leasing employees. Large property management firms manage multiple apartment complexes. Guess what they all need to do every few years? Paint, and 40 year recertifications. This will lead to a lot of remodeling or rework of existing buildings.
18
Contact HOAs
Homeowners Associations
Homeowners associations are constantly renovating and upgrading their communities. But most importantly, they are in charge of approving construction projects for owners. Sometimes owners want to perform a project and ask for the requirements. If you have a good relationship with some homeowners associations, they might be able to recommend you.
19
Call Suppliers & Vendors
Suppliers and vendors are often contacted during the design stage for pricing. Then when the project is actually in the big phase, the other subcontractors that are being invited to bid on this job are going to be requesting pricing. Therefore, suppliers and vendors know about every single project that is going to be built. Establish a few key contacts, especially at framing, drywall, and painting stores. A great strategy will be to offer a finder’s fee if you get the job. There is nothing illegal about that.
20
Visit 3D Rendering Companies & Print Shops
When projects are in the very early stages, to sell the project to Investors, often 3D Renderings are involved. These are projects that could benefit from some initial estimating. If you can use 3d Rendering companies to connect to the architects, you might find that you can negotiate a Cost-Plus Contract to secure the job in the future.
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Print shops are great sources of leads because other contractors and architects are always printing out plans. If a specific project keeps getting printed, your source can print you a copy so you can contact the Owner to become a potential bidder.
21
Call on Previous Clients
Because you have worked with them in the past and they know your work, previous clients are going to be a great way to get repeat business.
